Tell Me Another Story

Yesterday I heard Mark Russell of Eric Mower and Associates give a wonderful presentation on marketing to the Entrepreneurial Society of Central New York. As a part of Mark’s presentation, he spoke about the power of stories as it relates to your brand and showed the brilliant piece called The Man Who Walked Around the World. Great piece of storytelling that makes you just want to keep watching. If you get the chance to hear Mark talk about marketing and branding, make a point of doing that.

Tell A Story

I learned a lot of things during my time working for the Walt Disney Company. But one of the most important things I learned is the power of stories. For those of us in the nonprofit space, while it’s often easy to quote lots of statistics dealing with numbers of clients helped, students, people helped; there is nothing more powerful than telling a story about the folks we work with. Keep in mind, that whether you work for a nonprofit or a for profit organization, stories are a powerful way to tell others what you're doing and how you're doing it.

Thanks to our friends at McKinsey and Company who forwarded this article along…take a look at The power of storytelling: What nonprofits can teach the private sector about social media.